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This week, we found out that the once ubiquitous Blockbuster has filed for bankruptcy protection, “…seeking to shed its onerous debt and remake itself to compete against nimbler rivals.”
What a perfect setup for this post if the NY Times had said, “…compete against more Agile rivals.” They didn’t, but I think “nimbler” makes the point. We all know what happened; we were all Blockbuster customers at one time.
Did they lose their capability to innovate? Did the challenge of scaling their business become too great for them? Maybe they were doing so phenomenally well that they lost the courage to take risks. Netflix wasn’t afraid to take risks – they took advantage of Blockbuster’s complacency and seized market share. They continued to innovate, were able to read the tea leaves and move into streaming video before they became a “Blockbuster” themselves.
Now that Agile has crossed the chasm, we see a lot of block-buster companies looking to adopt Agile. They seek data to help them make their business case. They ask for success stories from similar companies. Data takes a while to gather; success stories take forever to be published. Did Reed Hastings seek out success stories when he founded Netflix? Did Sergey Brin and Larry Page? No, of course not. To win in today’s business environment, you can’t afford to be second. If you are looking for a success story – you’ve already failed.
The popularity of Agile practices today owes a great debt to Extreme Programming or simply XP (as it is known). Extreme Programming is a discipline of software development based on values of simplicity, communication, feedback and courage. You can’t outsource the last of these values. If you want to get ahead, you need to *be* the success story. Have the courage to cross that chasm. Don’t forget simplicity, communication and feedback. In less time than it takes to research and build that business case, you can run an Agile team through a few iterations – and the lessons learned from that will be the best business case you ever made.


